Position:
Solar
JinkoSolar Partners with SolarToday to Expand Energy Storage Distribution Across Europe

Image: JinkoSolar


JinkoSolar Holding Co., Ltd. has announced a major strategic partnership with SolarToday through its Denmark-based subsidiary, Jinko Solar. The two companies have signed a Memorandum of Agreement (MoA) that positions SolarToday as the official distributor of Jinko’s SunGiga All-in-One energy storage products in several key European markets. These include the Benelux countries, Romania, Greece, Germany, and Turkey. 


This partnership represents a significant step forward in Jinko’s efforts to expand its footprint in Europe’s rapidly growing energy storage market. SolarToday, a trusted and well-established solar distributor with strong regional networks and technical experience, will play a central role in delivering Jinko’s advanced energy storage systems to both residential and commercial customers.


Roberto Murgioni, General Manager ESS Europe at Jinko ESS, expressed confidence in the collaboration, stating:

“This collaboration positions SolarToday as Jinko’s key partner in scaling energy storage deployment across the EU, where the need for grid stability and seamless renewable integration is growing rapidly. In SolarToday, we have found not only a trusted pan-EU ally but one that shares our core values and long-term vision. Together, we are advancing a one-stop clean energy solution that integrates both PV and BESS, simplifying the transition to smarter, more resilient power systems for customers across the EU region.”


Tom Engbers, CEO of SolarToday, also shared his enthusiasm:

“We regard Jinko as a KEY-Partner in our Pan-EU distribution model. Signing this strategic distribution agreement for the ESS market reflects our joint ambition and shared commitment to transforming the solar energy landscape. With a focus on Generation (PV), Storage (ESS), and Usage (EV), we are proud to partner with Jinko ESS.”


By combining Jinko’s innovation in solar and storage technology with SolarToday’s local expertise and market reach, the partnership aims to offer European customers a streamlined, integrated solution that supports the transition to clean and resilient energy systems.