Peng Peng, Secretary-General of the China New Energy Power Investment and Financing Alliance:

Under the background of domestic involution, overseas markets have become a new opportunity for the development of the industry. From the previous research, Southeast Asia is not only close in distance, but also has advantages worth exploring in culture, politics, and economy. It is a good market for going overseas. This seminar also hopes to discuss the new model of "rational going overseas" with everyone in the industry, and help alliance companies go from "testing the waters offshore" to "setting sail for a long voyage"!

"Big step" overseas - breaking through barriers and setting sail

Zhang Jian, General Manager of Photovoltaic Industry Network:

Since the beginning of this year, the domestic photovoltaic industry has shown an "involution" trend from the industrial end to the application end, which has also strengthened the alliance's belief in going out! At the end of June, at the Vietnam New Energy Power Exhibition, I personally felt the high attention paid by domestic enterprises to the Vietnamese market. Guoxuan High-tech, which was present at the time, said that Southeast Asian markets such as Vietnam and Thailand are the key directions for Guoxuan High-tech's overseas expansion this year. The overseas expansion strategies of leading enterprises also ensure the correctness of the choice of the Southeast Asian market. Chinese enterprises have already taken great strides abroad! How to better go overseas in groups, exchange advantages, and share resources is the focus of discussion at this seminar.

Looking forward to like-minded friends to build an efficient and orderly alliance

Yin Guibao, General Manager of Yingchen New Energy:

Since the beginning of this year, various princes in the industry have been separatist, and the price war has intensified off the stage. Whether it is equipment suppliers, material suppliers, EPC or investors, they are facing unprecedented pressure, which is more severe than in 2012 and 2018. After all, there was not such a large production capacity at that time, and there were not so many practitioners. The overseas market is more like a microcosm of the domestic market. The preparation of this alliance is to bring all the mature domestic models, industrial chains, service chains and financial chains out, rather than relying on a single product. In the future, the alliance should be project-oriented, invite the most like-minded friends to join, and build an efficient and orderly alliance!

Comprehensive research and understanding to avoid malicious competition

Zhou Juezhong, Secretary-General of the Hydropower Energy Industry Branch of the China Association for International Cooperation of Small and Medium Enterprises:

Under the "cold winter" - jointly looking for new opportunities for overseas development

Li Shuangjiang, General Manager of Huanghe New Energy:

Building a clean energy industry overseas circle to give full play to the new advantages of its own platform

Wang Xiuxin, Senior Customer Director of the Strategic Customer Department of Minsheng Bank:

This year, around the international business of strategic customers, we have built a clean energy overseas industry chain. For clean energy overseas, we must first choose a good market. Southeast Asia is relatively close to China and has similar cultures. Countries like Malaysia, Thailand, Vietnam, and Indonesia are all markets with rapid economic development and relatively short electricity supply. Second, we need to choose a good application scenario and business model. Third, we need to find a more reliable partner in the local area. We should be guided by specific projects and use them as a platform for cooperation to put relatively abstract ideas into practice.

Overseas new track, choose the right market

Xinnengshang Danjie Xu Lidan:

As a new entrepreneur, I see that there are many talents and employees in the domestic photovoltaic storage and charging industry, so I chose a new track - overseas. Although the overseas market does not have the direct manufacturing strength for start-ups, you can start with project development. The first step is to focus on the choice of country. I chose Southeast Asia. Next, I will also carry out some projects in Cambodia. I hope to communicate and learn with seniors in the industry and discuss overseas experience.

Going overseas does not mean going out. It is necessary to form a joint force to do a good job in the project.

Liu Peijin, general manager of Suzhou Xuannuoda New Energy Technology Co., Ltd.:

Going overseas is quite hot now. Not only the photovoltaic industry, but also environmental protection and manufacturing industries are flocking to overseas. Domestic competition is also overseas competition. Everyone should deeply realize that going overseas does not mean going out. In summary, doing projects overseas is the same as doing projects domestically. It takes a group of people to accomplish one thing. The alliance develops in all directions with the project as the center, which is conducive to the formation of joint forces among alliance members. In the form of meetings, everyone can participate and share more resources to make the project land smoothly!

You will never know if you don’t go. You may know if you go.

Yang Weigong, Chairman of Henan Jianhao Energy Saving Technology Co., Ltd.:

Affected by the shift of household rental installers to industrial and commercial photovoltaics, the survival space of EPC merchants has become increasingly narrow. Their costs are very low. The original EPC merchants basically have no profit margins, and overseas has become a must. To go overseas, you must first understand the local situation, policies, electricity prices, and some technical requirements for grid connection. The last one is the current development status of the local area, including scale, EPC prices, etc. At present, we have started to register a company in Romania, but before that, many local situations have not been understood. But if you don’t go, you will never know. You may know if you go!

Find the right angle to enter overseas and solve the problem of capital outflow

Bai Huizhong, Overseas Sales Director of Risen Energy in Southeast Asia:

In terms of the overall political environment, Southeast Asia is relatively friendly, and the cultural proximity also makes them trust the Chinese more. As a private enterprise, we need to find the right angle to enter overseas, solve the problem of capital outflow, and establish a more comprehensive overseas team. We hope that through the alliance, we can have more cooperation opportunities with everyone in the Southeast Asian market.

The advantages of the industrial chain are obvious, and the cost and technology are far ahead

You Zhonghai, Marketing Director of Hongzheng Energy Storage:

The company currently focuses on outdoor photovoltaic energy storage for overseas villas, and has done more in Thailand, Malaysia and Indonesia, especially in Indonesia, where many islands are off-grid. They have a rigid demand for energy storage, and the price is also larger than that in China. Chinese companies have absolute advantages in household energy storage overseas. Now in Europe, the United States, Southeast Asia, Africa, including South America, it is no exaggeration to say that about 90% of energy storage is purchased in China. China's industrial chain advantages are quite obvious, and cost and technology are far ahead.

Own industry platform - online and offline promotion of enterprises' overseas expansion

Yuan Xiaoman, General Manager of Haishang.com:

Haishang.com is building an industry vertical platform to promote enterprises' overseas expansion and project implementation online and offline. Haishang.com has its own layout and resources in the African sector, including South America, Southeast Asia and other overseas regions. We hope to work with the alliance to provide you with good overseas services.

Keep warm together and create win-win situations

Song Li, Senior Sales Manager of Risen Energy in Southeast Asia:

Risen Energy has been deeply involved in the solar energy storage industry for many years, and Southeast Asia is also a key market for development. The company has developed and landed projects in Vietnam, Cambodia, the Philippines, Nepal, and Bangladesh. Going overseas is a rigid demand for the company. I hope that in the cold winter, we can keep warm together and create win-win situations.

New concept of going overseas, alliance helps development

Zhou Wu, General Manager of Jintian New Energy Trading:

Jintian mainly engages in project development and component equipment sales. This year, the project has been completed about 1.2GW, and the components have more than 1GW, but going overseas is also a new concept for the company. I hope that we can rely on the alliance to let the advantages of Chinese companies go overseas and get better development.

Going overseas together and breaking through the industry dilemma

Xie Fang, General Manager of Hefei Cross-border E-commerce Incubation Center:

The Southeast Asian market has political advantages, market advantages, and transportation advantages. I hope to learn from each other with alliance members, go overseas together, and break through the industry dilemma.

Going overseas - a must for the development of new energy

Zhejiang Zhongtuo (Zhejiang) New Energy Technology Co., Ltd. Chang Guangcan:

Zhejiang Zhongtuo New Energy Division has always been mainly engaged in domestic trade, mainly supply chain and engineering EPC projects. The domestic involution market has transformed the photovoltaic storage industry from a red ocean market to a purple ocean market, and going overseas has become a must. At present, the company's overseas market positioning is mainly concentrated in South Asia, Southeast Asia, and Central Asia.

Work together and develop together - the biggest profit is to avoid pitfalls

Hefei Beind Energy Technology Co., Ltd. General Manager Ling Zhang:

The company has been working hard on domestic trade. The total output value of domestic trade is about 200 million yuan a year. Now it has begun to shift from domestic trade to foreign trade. As a woman, I have been contributing my own strength to the photovoltaic storage industry. Alliance is a trend of one-way going overseas. The biggest profit is to avoid pitfalls! I hope that partners in the entire industry chain can work together and develop together. This is my greatest desire as a manufacturer of energy storage equipment!

In the forum, the participants had a heated discussion on the path of the industry going overseas. How to find the right country market, find the right project information, and work together to create a business model that adapts to the local environment became the focus of the discussion.